Paydibs, a long-standing player in Malaysia’s digital payments landscape, announced a partnership with AhaPay, backed by Fingular, a global fintech holding to integrate Buy Now Pay Later (BNPL) services into Paydibs ecosystem. The partnership offers payment flexibility for merchants and consumers across Malaysia, reinforcing Paydibs’ mission of driving financial inclusion through secure, future-ready solutions.
Malaysia’s BNPL market is expanding rapidly. Deputy Finance Minister Lim Hui Ying said that BNPL transactions grew from 83.8 million in the second half of 2024 to 102.6 million in the first quarter of 2025, with 1.4 million BNPL accounts registered by credit providers in just the first six months of the year.Analysts project the market will reach USD 2.52 billion this year, growing at around 15% annually, with strong momentum expected through 2030.
Through this partnership, AhaPay will introduce four- and seven-month installment plans for essential categories such as insurance and healthcare. These options provide customers with greater flexibility in managing important expenses, while enabling merchants to meet growing demand for payment choices in high-necessity services.
For merchants, the partnership ensures a straightforward path to adoption, which can benefit from full integration across Paydibs NEO and online payment gateways. This provides a consistent experience across in-store and digital channels, supporting merchants as they expand their payment options without disruption to existing operations.
“Our vision has always been to make payments more inclusive. This partnership with AhaPay goes beyond enabling BNPL by ensuring that flexible financing is accessible to more communities and merchants across Malaysia. With Paydibs NEO as the entry point, and our ecosystem supporting both online and offline needs, we see this as a significant step in building a more inclusive and sustainable financial landscape,” said Tee Kean Kang, Chief Commercial Officer of Paydibs.
“The partnership emphasises sustainability and inclusive growth, empowering underserved communities by fostering responsible consumer financing practices throughout Malaysia. It reflects AhaPay’s ongoing mission to drive fintech and advance financial inclusion in the region,” underlined Harold Chen, CEO of AhaPay.
Strategically, the partnership underscores Paydibs’ vision of “Payment Inclusion. Beyond Transactions.” By embedding BNPL into its ecosystem, Paydibs strengthens convenience for consumers, supports merchant growth and contributes to the development of Malaysia’s digital payment landscape. The company will continue to focus on delivering flexible financing options built on secure, future-ready infrastructure to help merchants grow with confidence.
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